#INNDEM2017 Speaker: Maya Saikali

Name: Maya Saikali

Topic: Beirut Madinati

Who?

Maya Saikali coordinated together with a group of local activists the volunteer-led campaign Beirut Madinati, running for the City’s Municipal council in the spring of 2016. As a coordinator of media and communication and being part of its collegiate body she was also highly involved in the movement formation in the wake of the elections. Maya is also the co-founder and creative director of a Beirut-based branding agency and a Lecturer at the American University of Beirut.

What?

Beirut Madinati, on putting Hope within reach 
While trying to challenge the highly regimented and traditional notion of “politics” in Lebanon, Beirut Madinati‘s campaign explored diversified tools and forms of communication stemming from a people-centered program that allowed to gain 40% of the votes and led to the emergence of a political movement.

 

Her presentation will reflect upon the role of social media in political campaigning through insights on the communication strategy and its public manifestation.  She will also consider the participatory aspect of the campaign, the dynamics and processes that allowed the party to shift from a campaign into a political movement.

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